Home sweet home is the tune that is ringing the doorbells of over 13 million independent direct sales representatives in the United States and 47 million worldwide. With annual sales coming in at around $30 billion in the U.S. and just under $100 billion worldwide, make no mistake about it; the direct sales industry is on the rise and attracting the interests of some of the biggest and richest financial investors in the world homesweethome.
The Direct Selling Industry, also referred to as Network Marketing or Multi-Level Marketing (MLM) has never before been in the position where it is accepted and respected by the most esteemed economists, business entrepreneurs, and financial experts of our day.
David Bach, financial planning expert and The New York Times best-selling author of The Automatic Millionaire and Start Late, Finish Rich says it this way… “When I read in Fortune magazine that Warren Buffet, the billionaire investor and one of the world’s richest men, was investing in a direct selling company, I decided maybe I was missing something.”
Paul Zane Pilzer a world-renowned economist, entrepreneur, and the author of three best selling books The Next Trillion, God Wants You To Be Rich, and The Wellness Revolution put it this way… “The number of U.S. Millionaires will increase 50 percent, from 7.2 million today to 10.8 million by 2010. Many of these 3.6 million new U.S. Millionaires will make their fortune in the direct selling industry.”
Robert Kiyosaki, personal finance guru and The New York Times best-selling author of Rich Dad Poor Dad, said… “In many ways direct selling is a revolutionary way to achieve wealth. And it is the only industry that comes close to the values that my rich dad taught me at an early age. It truly is one of the only businesses where everyday people can attain their dreams of financial freedom.”
The only way to gain respect, recognition, and recommendation in the “Big Business World”, is by doing big business. When Nichole Torres writer with Entrepreneur Magazine, asked the Direct Selling Association (DSA) President, Neil H. Offen “How has this industry evolved?” he replied “There are five elements I see. We have a lot more people involved, we’re more sophisticated as an industry, we have more college graduates [as consultants], we’re very global and international, and we’re [now] very attractive to Wall Street investors and VC groups.”
When you consider some of the multi-billion dollar players this industry has attracted, it is no doubt that the direct sales industry, Network Marketing, Multi-Level Marketing – whatever you choose to call it – has matured from its once small time, somewhat negative image to be now considered as thriving big business.
Multi-billionaire Warren Buffet, one of the world’s richest men just under Bill Gates, owns three direct selling and network marketing companies.
Sir Richard Branson, multi-billionaire founder of Virgin Records and Virgin Atlantic Airways, owns the network marketing company Virgin Cosmetics Company, one of the leading cosmetic firms in the United Kingdom.
A subsidiary of Time Inc. owns Southern Living at Home, a network marketing company.
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